First Label Breakfast

Breakfast choices that are easy & affordable.

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Always My Baby Diapers

Our diapers and training pants have a new look & improved design.

CareOne

Same active ingredients as the national brand. Costs much less.

nature's promise, better-for-you choices at a great value every day

Nature's Promise®

Nature's Promise® and Guiding Stars makes it easier to make more affordable, better-for-you choices. Look for the Guiding Stars on Nature's Promise® items as you shop.


Nature's Promise® Organic products

Nature's Promise® Organic products meet all USDA certification requirements. The USDA National Organic Program is responsible for developing standards for organically produced products and making sure all products that carry the USDA Organic seal meet these standards. The USDA Organic packaging label indicates that the food or other agricultural product has been produced through these approved standards.

Only foods that meet the criteria determined by the United States Department of Agriculture (USDA) can be officially designated as Organic. The USDA has set the following standards for Organic foods:
Required to have:

  • Land free of prohibited substances for at least 3 years
    prior to harvest
  • Maintained records, plans and receipts for all farming
    practices
  • Livestock which is fed organic feed
  • Animals which have access to the outdoors
  • Non-toxic pest management
  • Crop rotation, composting, and recycling

Prohibited to have:

  • Synthetic pesticides, fungicides or herbicides (unless
    specifically allowed by the USDA)
  • Antibiotics or growth hormones
  • Irradiation
  • Genetic engineering or cloning
  • Sewage sludge or synthetic fertilizers
  • Co-mingling of items with non-organics in transport,
    storage or processing of a product

Nature's Promise® Free from products

Our Nature's Promise® Free from food products are just that—free from non-essential ingredients such as, synthetic colors and artificial flavors. This means you can feel good about making them a part of your next meal and ensuring the best for your family.

First Label breakfast, rise, shine and save.

Giant Brand®

It’s been said that breakfast is the most important meal of the day. We agree, but it’s also important to get a good breakfast at a great price. GIANT Brand is here to make it happen with easy breakfast staples like fresh eggs, maple bacon, and Everything bagels, all at prices that make them everyday affordable.

Some of our favorite items:


  • GIANT Fresh Large White Eggs, dozen
  • GIANT Breakfast Blend Trail Mix, 12 oz
  • GIANT Multigrain Waffles, 10 ct
  • GIANT Yogurt Parfait
  • GIANT Everything Bagels, 6 ct
  • GIANT Butter Flavored Syrup, 24 oz
  • GIANT Just Mix Greek Yogurt, Chocolate Hazelnut, 5.3 oz
  • GIANT Fruit & Grain Strawberry Cereal Bars, 8 bars
  • GIANT Donut Shop Blend Single Serve Cups, 12 ct
  • GIANT Premium Cut Maple Sliced Bacon, 16 oz
  • GIANT Apple Strip Danish
First Label breakfast, rise, shine and save.

Giant Brand®

It’s been said that breakfast is the most important meal of the day. We agree, but it’s also important to get a good breakfast at a great price. GIANT Brand is here to make it happen with easy breakfast staples like fresh eggs, maple bacon, and Everything bagels, all at prices that make them everyday affordable.

Some of our favorite items:


  • GIANT Fresh Large White Eggs, dozen
  • GIANT Breakfast Blend Trail Mix, 12 oz
  • GIANT Multigrain Waffles, 10 ct
  • GIANT Yogurt Parfait
  • GIANT Everything Bagels, 6 ct
  • GIANT Butter Flavored Syrup, 24 oz
  • GIANT Just Mix Greek Yogurt, Chocolate Hazelnut, 5.3 oz
  • GIANT Fruit & Grain Strawberry Cereal Bars, 8 bars
  • GIANT Donut Shop Blend Single Serve Cups, 12 ct
  • GIANT Premium Cut Maple Sliced Bacon, 16 oz
  • GIANT Apple Strip Danish