Nature's Promise

Find affordable better-for-you choices in every aisle.

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nature's promise, better-for-you choices at a great value every day

Nature’s Promise® makes it possible to make more better-for-you choices. From organics that are USDA Certified to “Free from” products that only include ingredients we consider necessary. Nature’s Promise represents what nature intended—products you can trust for your family's health and well-being at a great value every day. That's our promise to you.

Nature's Promise® Organic products

Nature's Promise® Organic products meet all USDA certification requirements. The USDA National Organic Program is responsible for developing standards for organically produced products and making sure all products that carry the USDA Organic seal meet these standards. The USDA Organic packaging label indicates that the food or other agricultural product has been produced through these approved standards.

Only foods that meet the criteria determined by the United States Department of Agriculture (USDA) can be officially designated as Organic. The USDA has set the following standards for Organic foods:

Required to have:

  • Land free of prohibited substances for at least 3 years prior to harvest
  • Maintained records, plans and receipts for all practices
  • Livestock which is fed organic feed
  • Animals which have access to the outdoors
  • Non-toxic pest management
  • Crop rotation, composting, and recycling

Prohibited to have:

  • Synthetic pesticides, fungicides or herbicides (unless specifically allowed by the USDA)
  • Antibiotics or growth hormones
  • Irradiation
  • Genetic engineering or cloning
  • Sewage sludge or synthetic fertilizers
  • Co-mingling of items with non-organics in transport, storage or processing of a product

Nature's Promise® Free from products

Our Nature's Promise® Free from food products are just that—free from non-essential ingredients such as, synthetic colors and artificial flavors. This means you can feel good about making them a part of your next meal and ensuring the best for your family.