FOR IMMEDIATE RELEASE
GIANT DIRECT, POWERED BY PEAPOD NOW AVAILABLE AT 100 STORES
Company to Celebrate Milestone at 100th Store with Ribbon Cutting Friday
Carlisle, PA, July 11, 2019 – GIANT Food Stores announced today a milestone in their e-commerce strategy: GIANT DIRECT, Powered by Peapod, its online grocery service that offers pick-up and delivery, is now available at 100 GIANT stores and MARTIN’S Food Markets, under the MARTIN’S DIRECT banner, across four different states.
GIANT Food Stores President Nicholas Bertram and Store Manager Tim Dinsmore will celebrate the opening of the 100th store to offer GIANT DIRECT with a ribbon-cutting Friday, July 12 at 10:30 a.m. at the GIANT store located at 255 S Spring Garden Street in Carlisle. In celebration of this e-commerce achievement, GIANT will also present a $1,000 donation to Project SHARE, a Carlisle-based organization that provides groceries and other essentials to more than one thousand local families in need each month.
“As our customers become more and more interested in ordering groceries online, it’s critical that we offer a solution that exceeds expectations, and GIANT DIRECT is that solution,” said Nicholas Bertram, president, GIANT Food Stores. “Not only does GIANT DIRECT allows us to meet the needs of our customer through a simple, easy-to-use and personalized digital experience, it positions us for future success in the ever growing digital landscape.”
GIANT introduced GIANT DIRECT earlier this year to accelerate the company’s e-commerce strategy. In February, the company opened an innovative 38,000 sq. ft. GIANT DIRECT e-commerce hub in Lancaster, Pa. that serves as a central shipping location for online delivery orders in the region. Uniquely, the hub also permits customers to place orders onsite via iPads allowing for pedestrian pickup as well as the traditional car curbside pickup.
The e-commerce evolution has continued over the past five months, as GIANT has added GIANT DIRECT to stores across its network. GIANT DIRECT provides customers with a wide assortment of products, at great prices, with the same quality and service, they have come to expect from their local GIANT and MARTIN’S Food Market, now combined with the technology of Peapod, to deliver a seamless online grocery experience to the customer.
Online customers can shop thousands of items including private label products, national products, fresh produce, meat and seafood, deli meats and cheeses, natural, gluten-free and organic foods, household items and even rotisserie chicken. By linking their Bonus Card, customers earn Gas Extra Rewards on qualifying purchases and can redeem their digital coupons to save even more on their groceries. All orders are carefully hand-picked by associates.
To place an order with GIANT DIRECT, customers can use any device to visit the GIANT Food Stores website, www.giantdirect.com, or the GIANT app, enter their zip code and begin shopping. Before checking out, they’ll be asked to select how they would like to receive their order – delivery or pickup.
“GIANT DIRECT has had fantastic feedback from customers and that’s largely due to the team of GIANT associates who’ve worked diligently to bring GIANT DIRECT to market,” added Bertram. “I’m incredibly proud of the team that has helped us reach this milestone in our e-commerce program and look forward to the continued success of GIANT DIRECT as we continue the rollout and enhance the experience.”
As the service rolls out, new customers will receive promotional offers that include free delivery or pickup for a trial period and a discount on their first order.
Through openings to date and additional locations planned for the remainder of the year, customers across 90% of the company’s footprint will have access to online grocery ordering and delivery services.
About GIANT Food Stores, LLC
Founded in 1923 in Carlisle, Pennsylvania, GIANT Food Stores is passionate about building strong families and healthy communities. With a customer-centric approach in all it does, GIANT serves millions of families across Pennsylvania, Maryland, Virginia and West Virginia through its 180 neighborhood stores, 132 pharmacies, 102 fuel stations and its online grocery ordering and delivery services. GIANT Food Stores is proud to employ more than 30,000 associates who believe in giving back to their community and over the last five years, GIANT, with the help of its customers and vendor partners, has proudly donated more than $100 million to local nonprofits. The GIANT Family of Brands includes GIANT, MARTIN'S Food Markets, GIANT Heirloom Market, and GIANT DIRECT, Powered by Peapod. GIANT Food Stores is a company of Ahold Delhaize USA. For more information visit the GIANT or MARTIN'S websites.