Etos: Simple European beauty. Since 1919.™


Simple European beauty. Since 1919.

We believe that looking and feeling beautiful every day helps women be more confident in whatever they encounter. Since our beginning in a small Dutch town in 1919, we’ve created products that European women can rely on to help them achieve effortless beauty. And now we’re hoping to do the same for the very first time here in the United States. Let Etos make it easier for you to simply feel great every day.