Richmond, VA  As MARTIN'S begins to open its doors in the Greater Richmond and Williamsburg communities, customers will find a new level of savings both inside the stores and at the gas pumps. MARTIN'S today announced that it will lower prices across the store by offering deep savings on thousands of everyday items as the stores reopen as MARTIN'S. The new prices will take effect as the former Ukrop's stores are remodeled and re-opened under the MARTIN'S name beginning April 12.

"MARTIN'S has a tradition of being a low price leader and offering the most competitive prices to our customers for the highest quality products," said Jim Scanlon, regional vice president. "This is not a gimmick and it is not temporary; it is the new price reality at MARTIN'S."

Shoppers will be alerted to the lower prices in the weekly circular and will find in-store signage highlighting the new low prices. Red shelf signs highlight the old price, new price and savings. Customers will find significant savings on thousands of items across multiple categories of the store, including the family of MARTIN'S brands.

"We know family budgets are strained so our objective is to offer as much value as possible to our customers," continued Scanlon. "One of the best ways for our Greater Richmond and Williamsburg customers to start saving when they shop at MARTIN'S is to register for a BONUSCARD."

BONUSCARD Savings

MARTIN'S BONUSCARD offers customers automatic access to thousands of savings every time they shop. There is no cost for a BONUSCARD and the signup process takes just a few minutes.

Green Bonus Buy signs located throughout the store point the way to savings every week. "Bonus Buys are additional savings we negotiate with manufacturers on behalf of our customers," said Scanlon. "Each week, customers will find Bonus Buys in every aisle of the store."

Gas Savings

To alleviate some of the pressure at the pump, MARTIN'S will introduce its gas savings program to the Richmond community. By shopping at any MARTIN'S in the Greater Richmond market, customers will be able to receive a discount the next time they fill up their gas tanks at 37 participating Uppy's locations.

"Our goal is to provide customers with the greatest value possible both inside our stores and at the gas pumps," said Jim Scanlon, regional vice president. "We also want to assure customers that they will not lose any Ukrop's fuelperks! savings as we transition to the new program."

Customers will not lose any gas discounts accumulated as part of the Ukrop's fuelperks! program. Both the Ukrop's Value Card (UVC) and MARTIN'S BONUSCARD can be used at participating Uppy's gas stations until the UVC discounts expire.

In addition, customers will no longer need to spend at least $50 in one transaction to begin earning discounts. For every $100 accumulated at MARTIN'S using a BONUSCARD, customers will receive ten cents off per gallon of gas the next time they fill up at participating Uppy's BP and Exxon stations.

Double Coupons Every Day

Every day of the week, customers will be able to take advantage of double manufacturer coupons, Buy One Get One Free sales and other manufacturer's discounts passed directly on to shoppers.

High Quality Family of Store Brands Customers will also find store brand products from MARTIN'S family of brands, all of which come with a 100% guarantee. These products meet or exceed national brand standards for quality and freshness with savings passed directly onto the customer. Richmond and Williamsburg customers will find the Giant brand on products throughout the store, CareOne health and beauty care products, Nature's Promise natural and organics, Simply Enjoy premium foods and Companion pet care items.

"The MARTIN'S family of store brands is popular with customers who love the combination of quality and affordability," added Scanlon.

On-Line Shopping Made Easy

Through its website, www.MartinsFoods.com, customers can build grocery lists, plan meals, shop the weekly circular, receive exclusive discount offers via email and browse a coupon page to easily add coupon items to their personalized grocery list.

Manufacturer coupons will automatically print out when customers print their shopping list. The shopping list builder also displays favorite and most frequently purchased items while shopping in-store with a BONUSCARD. To access the personalized features, customers must first register on the website, www.MartinsFoods.com.

About GIANT/MARTIN'S The Giant-Carlisle Division of Ahold USA, headquartered in Carlisle, Pennsylvania, is a leading supermarket chain in Pennsylvania, Virginia, Maryland and West Virginia with grocery stores operating under the names of GIANT Food Stores and MARTIN'S Food Markets. GIANT and MARTIN'S are proud to work with hundreds of local organizations in the communities they serve and have a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information, visit www.MartinsFoods.com.