March 19, 2015
GIANT/MARTIN’S LAUNCHES INTERNATIONALLY-INSPIRED WORLD MENU PRODUCTS
Carlisle, PA – GIANT Food Stores and MARTIN’S Food Markets is inviting customers to bring the tastes from around the world to their dinner tables in just minutes with the launch of its brand new World Menu line. These internationally inspired products feature quality ingredients and easy preparation, including many Italian and Asian favorites to offer a new take on take-out.
“With today’s busy lifestyles, mealtime planning can be a challenge, and our new World Menu products provide an easy and convenient alternative to traditional take out for our customers,” said John MacDonald, director of marketing and external communications.
More than 50 World Menu products can be found throughout the store with a large assortment in the frozen department. With the World Menu Italian line, you can bring the bold flavors of Italy home with a trip to your local GIANT/MARTIN’S. Starting with classic pastas, cheeses and herbs - all imported straight from Italy - the products feature additional fresh, peak quality ingredients like broccoli rabe, spicy red peppers and wild forest mushrooms. Products include a variety of frozen pastas, eggplant parmiggiana, broccoli rabe risotto, spicy arrabbiata or forest mushrooms with wild porcini among others.
With World Menu, you can also invite the flavors of Asia to your table with Asian- inspired frozen meals and condiments featuring tender seafood, chicken and pork paired with fresh vegetables and savory sauces for mouthwatering flavors. Items include potstickers, egg rolls, Mandarin orange chicken, shrimp lo main, General Tso chicken, sesame chicken with brown rice or chicken tikka masala in addition to other varieties.
For customers looking for new flavors to liven up their favorite sauces and pasta dishes, a selection of World Menu seasonings is available in the spices aisle. Flavors include bruschetta mix (salt, garlic, black pepper and chili pepper), agilo e pepperoncino (garlic and chili pepper), aribbiata mix (tomato, garlic, chili pepper, parsley and black pepper) and amatriciana mix (onion, tomato and chili pepper).
Like all of GIANT/MARTIN’S Own Brand products, World Menu items have been subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. For more information on World Menu products, stop into your local GIANT/MARTIN’S or visit GIANT or MARTIN’S websites.
Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit GIANT or MARTIN'S websites. Find GIANT and MARTIN'S on Facebook and on Twitter @GiantFoodStores or @MartinsFoodMkts.