January 29, 2015
MARTIN’S Partners with Richmond 2015 as Official Supermarket of 2015 UCI Road World Championships
RICHMOND, Va., January 29 , 2015 – Richmond 2015, the organizer of the 2015 UCI Road World Championships, today announces that MARTIN’S Food Markets will join its team of major corporate partners of the nine-day cycling event that will be held in Richmond in September.
MARTIN’S operates 24 grocery stores in Central Virginia and will be the “Official Supermarket” of the 2015 UCI Road World Championships, which is expected to attract 450,000 on-site spectators from Sept. 19-27.
As part of the partnership, MARTIN’S will produce and distribute paper grocery bags in-store featuring the UCI Road World Championships logo during February and in the months closer to the event. In addition, MARTIN’S will produce and sell reusable grocery bags celebrating the event with net profit being donated to Richmond 2015 and promote the event in its stores.
“As part of our commitment to helping customers achieve active healthy lifestyles, we have supported cycling through the MARTIN’S Tour of Richmond Gran Fondo held in Richmond the past three years,” said John MacDonald, MARTIN’S director of marketing and external communications. “We’re thrilled to take that commitment to the next level by partnering with Richmond 2015 in welcoming the best cyclists in the world and encourage our customers to take advantage of this once-in-a-lifetime event.”
Added Tim Miller, chief operating officer of Richmond 2015: “MARTIN’S has made it a priority to champion fitness and healthy lifestyles through the Tour of Richmond, Cap2Cap and other events. We’re grateful it is joining our team of terrific partners and shares our vision for showcasing Richmond to the world.”
About the 2015 UCI Road World Championships
The 2015 UCI Road World Championships, cycling’s pinnacle event, will be held Sept. 19-27, 2015 in Richmond, Va., and is expected to attract 450,000 onsite spectators over the course of the nine-day event as well as a worldwide TV audience in the hundreds of millions. More than 1,000 cyclists – Elite Men and Women, Under-23 Men and Junior Men and Women – from more than 75 countries will compete, just as they do in the Olympic Games, in three disciplines: the traditional Road Race, Individual Time Trial and Team Time Trial. The event, which is being held in the United States for the first time since 1986, culminates with the traditional road races on Sept. 26 (women) and Sept. 27 (men).
About Richmond 2015, Inc.
Richmond 2015, Inc., is the independent nonprofit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. The 2015 World Championships is projected to generate approximately $158 million in economic impact, 450,000 onsite spectators and a global television audience of more than 300 million viewers.
Partners of Richmond 2015 include Altria, Anthem, CarMax, Cushman & Wakefield | Thalhimer, Davenport & Company, Dominion, Genworth, Hourigan Construction, Kings Dominion, Lansing Building Products, MARTIN’S Food Markets, MWV, McGuireWoods, Norfolk Southern, PIASCIK, The Community Foundation, VCU Medical Center and Williams Mullen.
In addition to its corporate partners, the Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are all key partners of Richmond 2015. For more information about Richmond 2015, visit our website at. For more information about Richmond 2015, visit our website at www.Richmond2015.com. Follow us on Twitter or Friend us on Facebook.
Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods and on Twitter @GiantFoodStores or @MartinsFoodMkts.