October 15, 2015
GIANT FOOD STORES LOWERS PRICES ON THOUSANDS OF ITEMS Part of “My GIANT” commitment to help customers save money, save time and eat well
Carlisle, PA – GIANT Food Stores today announced its latest price reduction on thousands of items across its greater Philadelphia and Allentown area stores as part of its new “My GIANT” commitment to make grocery shopping more affordable and convenient for customers, and to help customers lead healthier lifestyles. These customer-essential items are in addition to the price reductions GIANT implemented over the past year.
“GIANT has a tradition of continually working to help our customers save money, save time and eat well every day,” said Tom Lenkevich, GIANT president. “This price reduction is part of our efforts to meet customer demand for quality products at competitive prices, especially for the holiday season where many of us are shopping more for groceries for entertaining.”
GIANT’S lower priced items are highlighted in the weekly circular and also in stores on new Low Everyday Price signage. Customers can see the savings on blue shelf tags where they can compare an item’s old price with its new price.
These price reductions are part of the company’s business strategy to invest in price, quality and service on behalf of the customer. This strategy is being supported by a new branding effort under the tagline: “My GIANT helps me save money, save time, and eat well.”
In addition to saving money, GIANT helps customers save time in numerous ways, including grocery delivery and pick-up via Peapod in participating communities, offering ready-made meal options, ready-cut fruits and vegetables, in-store technology, and personalized offers sent directly to shoppers’ email.
GIANT also helps customers eat well and save money with an ever-expanding selection of more than 800 Nature’s Promise products. From handcrafted artisan breads and fresh meats to healthy snacks and yogurt, customers can trust Nature’s Promise products for their family's health and well-being at a great value every day. And GIANT’S award-winning digital content platform and magazine Savory Fast, Fresh and Easy™ pulls it all together by making meal planning and fresh food preparation easy.
GIANT is helping provide customers the shopping experience they want, where they want it, and how they want it. For more information about how to save money, save time and eat well at GIANT, visit GIANT or stop into any store.
GIANT/MARTIN’S is committed to helping its customers save money, save time and eat well. Founded in 1923 in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 33,000 associates and is a division of Ahold USA. In addition to working with hundreds of local and regional organizations annually, GIANT/MARTIN’S has a long-standing focus on efforts to eradicate hunger and improve the quality of life for children. GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. The company was also recognized as 2015 Chain Retailer of the Year by Grocery Headquarters. For more information visit GIANT or MARTIN'S websites. Find GIANT and MARTIN'S on Facebook and on Twitter @GiantFoodStores or @MartinsFoodMkts.